Article Marketing Tips – Make the Most of Article

15. August, 2010 by Gabriel Machuret SEO Basics 1 comment

Article marketing is very powerful if used correctly, not only from SEO point of view, but as a traffic generation strategy.
With article marketing alone you can increase traffic to your website and even make decent money from your articles. Here are a few article marketing tips to help you make the most of one of the most popular ways to market over the Internet.

Catchy Title – Your article titles will be one of the most important things that will determine how successful your article marketing campaigns will be. People view your articles after looking at your title right? So, if you have a title that doesn’t draw a lot of attention, you will not get many views. Little views amounts to little traffic. You want to make sure that your titles grab attention. Some titles that are good attention grabbers are those with the word or phrase “How to”, “Ways”, “Effective” “Proven”, “Guaranteed”, and “Tips” in them.

Quality Content That Half Delivers – This may sound a little strange but if you want to provide quality while at the same time get readers to visit your website that you would have in your author resource area, you would want to provide quality content but not give away too much information. If you give them what they want or answer their question fully in your article, they may not be interested in learning more about what you have to offer because you gave them what they wanted. This is why you should provide quality content but not give away too much information. After all, you want these readers to find out what more you have to offer.

Call to Action Author Bio/Resource – What you have in your author bio or resource area is very important when it comes to article marketing. One of the main purposes of article marketing is to get people to visit your website and see what you have to offer. If your author biography doesn’t get those readers to click your links, you will not get a lot of traffic to your website. You want to create a “call to action” author resource area where you encourage readers to find out more. One thing you can do is have a line in your author resource area that tells the reader to “Click Here” and include a benefit to clicking that link as a part of that line.

Diversity – To make the most of article marketing, you should not limit yourself by submitting to only one article directory. Submit your articles to the top article directories to get more people reading your articles.

Monitor Your Article Statistics - You can get a decent amount of traffic to your website just by submitting your articles to article directories. You can get even more traffic by analyzing your article statistics and improving your article marketing based on what your article statistics tell you. For example, if you published three different articles, you can go back and look at how many views each one of them got and in some cases you may even be able to evaluate the click through rates. This can help you focus on the articles that are performing well and help you produce articles that are like the ones that are doing well. You can learn a lot just by monitoring your article statistics.

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