Author Archive
I had a customer that last year after a few updates lost all this ranking. At the start we though it was Penguin.... or a penalty, but after looking careful we realized it was mainly the site itself rather than external factors. The site was a heavy CMS system, flooded with graphics, with very little content, zero social presence and no type...
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10 weeks ago I was invited to become director of SEO and Business partner in a new start up in Australia. (vep, very Fancy.... right?) The company defined itself as "a digital company company " <--- nothing new there. Dam. I was impressed. In my first week "at work" they offered me $250.000 in shares and a salary. "Once we got in the market"...
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Yes. Is a brand new world in the world of SEO and although many businesses are complaining about how unfair life is, how unfair Google is, or why their competitors are ahead of them.... it seems not many people are in fact ACTING. Doing stuff. Doing stuff towards achieving awesomeness, doing stuff towards achieving authority status in your industry, in your...
Read MoreWhat will happen in 2013 with Google? How can I get more traffic, more customers, more followers? How can I stay ahead of the competition? Say hello to 2013. Bye bye crazy 2012, where we saw tons of tears and updates from Google. This is a 20 minute video presentation about what to do and who will win the Search engine...
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My first book about ASO is up in Amazon, it took me 2 months and a bit to write it, mainly it was the coolest challenge ever and while doing it I had the opportunity to interview a lot of very cool people involved in the App Store Optimization world. During the last months I have been working with some...
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When something happens in this FREAKING INSANE SEO world, the first site I go (and many of my peers) is SERoundTable - the reason is this: Barry Schwartz provides news before they happen. This guy is for sure one of those Awesome SEO personalities and I love the fact how his blog/news site is straight tot he point. No fluff,...
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Yes, A Facebook search engine..... finally... something that will sooner or later make Mr Google think. Say hello (not yet) but very soon to Facebook SEO... and before you start laughing think about it a bit more carefully. Facebook will launch it's own search engine. That is a FACT. In fact is in the plans as Mark Zuckerberg already announced it....
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This is one of those dudes that I really think: Man, I wish I have come up with some of this ideas. Mr Dan Norris, not only a great guy, but one of the top web design + SEO + marketers out here in Australia. I started spying Dan work a few years ago and well.... I quickly realized this...
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If you are a star trek fan, this guy, Mr Dan Petrovic ladies and gents is the Captain Jean-Luke Picard in Australian SEO
This is part of my new series Awesome SEO People and I decided to start with a BANG! So I contacted Dan trying to learn from one of Australia’s top SEO companies.
You know there are a lot of “SEO companies” right… but these folks are the real deal. Although I love SEO, Dan eats, sleeps, breaths SEO. And trust me, at Dejan they know every time the Algorithm even sneezes.
So no more intros… let’s get started:
Screw page rank, screw backlinks, yes… seriously Screw Even Google… let’s go back to what matters…. let’s talk about people.
You see, Mark Zuckerberg just announced Facebook will launch a new Search Engine eventually…. so guess what? It will all change one day. Mobile is just getting stronger and one day the SEO-as-we-know-it will be gone and you sell see a different term, a different concept. PageRank may die, backlinks may loose value, but PEOPLE (oh yes, remember the fact we are humans?), PEOPLE will remain.
And awesome people is what makes this stuff work. Awesomeness is what makes the internet work.
For years I have followed FlyingSolo and with SEO changing, new link building techniques change and I have decided to start playing with Infographics. So here is one of our latest infographics. Enjoy!
When it comes to Google updates, even small changes can have a massive effect. SEO lives and breathes by the Google algorithms, such is it’s dominance of the search market.
The last year hasn’t seen small changes though, far from it in fact. We’ve been hit by two of the biggest changes to SEO in years, first the Panda update, then the Penguin one. This goes on top of more manual penalties such as taking apart massive blog networks.
These changes are done, we are assured, to help improve Google search engine results. Sometimes they do, sometimes they don’t. But what you can be sure of, is that every time the algorithm changes, the goal posts for those using SEO have moved. Read More
OK… so finally I have decided to talk about NEGATIVE SEO and I bet as soon as this gets published I will get comments and emails that will tell me: GAB GAB GAB YOU ARE WRONG… Negative SEO doesn’t exist mate…
Well… here we go:
If there is one thing that you can rely on in the SEO game, it’s for Google to not only pull the rug from under you, but also to change the furniture whilst you’re at it. For the most part that is understandable – it’s their job to get the search engine results they want, and it’s our job to get the ones we want.
But that doesn’t mean that every update they do is a good idea for users or SEO practitioners alike. And the latest raft of changes to the SEO environment rather stress that point for us. They went gave the elephant in the room tusks.
Dear Mr Web Owner.
I love you I really do, I want to help you as much as you want me to help you.
But you see, I’m an SEO guy, and although SEO guys are compared with car sales man, sharks and cowboys… I’m indeed a nice guy.
That’s why I’m writing you this letter, to tell you that this is not working. May be we need to reconsider our love relationship?
So this is a new topic that moves away from SEO but for sure will be extremely relevant in a few years time…
These days, you cannot think of promoting your Smartphone, iPad apps without using app store optimization. All iPhone, tables or smartphone users fire up apps to fulfill their needs. On opening the app store, you will be flooded with millions of apps.
All Smartphone users search for apps that meet their specific needs. So, they visit the app stores like Android marketplace or iTunes app store to search for what they need.
We all talk recently about Google hating sites, about Google penalizing sites.. but what if is not Google, but it’s you.
What if your site sucks….. and Google has no option to NOT rank your site.
Well this week I had a new customer and the 1st step we did was to switch the site. We convert the site from an ugly frontpage site to a WordPress site, we optimize the site, we did some very soft link building and …. and … voila.
These are the results:
