Hey! I have an idea, what about If I take down Yellow Pages.com.au ?
Seriously… just me, from home, here in my home office looking at my garden. What about If I take down YellowPages by producing something so freaking amazing that anyone that looks at YellowPages thinks… mmm Gab’s stuff is better.
So let me do quick brainstorming and analyse why Yellowpages.com.au sucks.
1. Corporate look, boring user experience.
2. The info provided by Yellowpages is mainly one thing. DATA.
3. The DATA is not even current in many cases.
4. You go to yellow pages, you find what u are looking for… you get out of there.
5. Why visit Yellow pages if you can Google it (right?)
So how to become better than yellow pages? How to simply Crush them by doing something 100% different?
To start: by offering something UNIQUE .
Yes Baby: Human
Yellow pages is created by Robots, by boring Bots that scrape data about all type of industries and provide ZERO value to the end user… (to you!)
So if I want to provide VALUE to humans, I need to let the HUMANS provide value to “their content” – isn’t that a smart theory?
Well… no more talking about it, instead let me reveal my new baby.
(and yes… it’s a baby…. still growing in silence, waiting for someone to notice how amazing it’s really going to be)
Presenting….. (drums please)
What is TopNetwork.com.au, the first network of interview-driven directories in Australia.
If you are thinking “oh no! Another boring directory….” – then STOP and READ
This is not a collection of directories… these are fresh, full of juicy content sites where the main players in each industry reveal what they think and love of their industry, businesses and professions.
The idea is simply amazing (even If I say so) … and I’m in love with the fact of providing amazing sites and content for different industries.
So far you can see some of the network sites here
- Top Bookkeepers
- Top Business Coaches
- Top Commercial Photographers
- Top Cooking Schools
- Top Copywriters
- Top Dance Schools
- Top Day Spa
- Top Dog Groomers
- Top Driving Schools
- Top Home Builders
- Top Hosting Companies
- Top Life Coaches
- Top Network
- Top Web Designers
- Top Wedding Cakes
- Top Wedding Celebrants
- Top Wedding Dresses
- Is YellowPages dead?
- Can Human content driven diretories hurt Corporate monsters like YellowPages?