That’s why I think my latest deal at Bizz Buzz deal is not only a baaaargaaain but it’s also a great opportunity to pick my brain and analyze what the heck is going is on with your site and how we can get your SEO strategy sorted.

So what the deal includes?

Well..check it out …

Yep… Click me to go to BizzBuzz

I know tons of people out there are upset, angry with Google and kind of lost. So here we go…. 3 videos + report… and some sweet South American touch.

Presenting…..

Penguin Survivor has been the result of 30 days of horrible phone calls… of happy customers, of customers upset, of negative SEO tests, of over-optimization, of under-optimization…. you name it.

The reality is: Google has changed the rules and future is only available for the once that want to play with Big G rules.

Easier?

Not really…

But if you want to play, and play well, the benefits will be even better.

Enjoy the product.

www.penguinsurvivor.com

And yes, today there was a new update. A crazy one. I went from position 1 for SEO professional to 3rd. and from 2nd position for SEO consultant to 1st. All that without any new link building. Crazy? you dam bet. But the issue is… that doesn’t bother me, what bothers me is… all the REAL businesses putting HARD FREAKING WORK in their content and their sites, that get DESTROYED by an algorithm that has very little freaking logic.

And yes… you, Mr Google BRAIN EXPERT, Mr “QUALITY SEEKERS”, YOU GUYSneed to get your act together and fix your stupid Algorithm

Results for Cooking Schools:

Yep an ATM… a freaking ATM. Well done PANDA UPDATE. TOP QUALITY OUT THERE.

So can we get traffic that is FREE, converts and keeps coming back? Hell yes.

The secret? The old forum marketing idea, but this time improved with some vital Ninja Marketing Energy.

I was looking at my stats last week and I realized I received 15.000 visitors this year (yes, 15K unique visitors) from mainly 2 sites.
DNTRADE.com.au and FlyingSolo.com.au

The DNTRADE traffic came mainly from the SEO Challenge and the traffic from flyingSolo came from multiple posts from the last 2 years.

So 15000 visitors without investing any money? Not bad for the old Forum Marketing idea.

Now, the funny part is how many people do FORUM MARKETING in the WRONG WAY.

Let me honest, when I started in this industry I was a bit of a troll..

I though the more noise I can make and the more attitude I have, the better.

Now I’m a bit less of a troll, I’m a bit less HOT BLOOD LATINO, a bit older…  and instead I have taken a different approach to the whole idea in the social media arena.

I have decided to SHARE and EDUCATE, and that may friends brings more traffic than any other ranting-tactic I have ever implemented.

So if sharing and educating is the key how do I apply that strategy to forum marketing?

Well, let’s take the example of SEO Challenge.

When Ned from DNTRADE launch the SEO challenge many people jumped on the forums and did what they always do

They Pitched

and

They complained.

You see, usually pitching a service is easy, and generally complaining in forums is even easier….
so that’s why when I saw that potential competitors where going to try to “grab” the SEO challenge, I made an AMAZING OFFER.

My offer was:

The offer was amazing, mainly because it was unusual, original and brave… so as  expected I won the deal.
So I did the SEO challenge and voila! I received over 5000 unique visitors from it in just 5 weeks.

Just traffic?
Think twice.
The SEO challenge brought me a revenue of over $8000 in deals, contracts and consulting, plus tons of new friends, good branding and a nice exposure + I end up doing something pretty amazing with SEO for kids.

Mmm not bad for the old Forum Marketing, don’t you think?

So why Forum Marketing works so well?
Mainly because I follow some rules that I learned after many mistakes (and trust me these rules are dam difficult to follow sometimes)… so trying to reveal how you can do the same, here we go.

Forum Marketing Ninja rules.

1. Target forums where your potential customers ARE.

Generally I see my SEO peers in sites like SEOmoz, WarriorForum, SEO forums, etc….
and I wonder how many plumbers, real estate agents and cleaning companies hang in this forums.

I go to forum where my customers are, not where my “peers” are.

My objective is to bring value to people that don’t know a lot about SEO, instead of trying to impress the Egocentric SEO community.
What my SEO score is in any “social media site” means nothing compared to what my reputation is with my customers.

2. Be you. (seriously)

Be the same you, you are when you are really You. (make sense?)

The interesting thing with Forum Marketing is that people pretend to be super-freaking-gurus and that simply sucks. They make long boring posts, they quote 75 sites, they bring stats, blah, blah, blah.
Boring.
Instead be just normal. Speak normal. Engage. Ask questions. Laugh. Smile. Cry. Get the point?
Be human, not just a poster boy for social media.

3. Provide Value with your own Swing.

When people thing of providing value in forum marketing they usually think of posting a 3000 word post and tell the world how amazing they are about X topic.
Or they just go and copy and paste an article like “top 150 tips for SEO optimization” from another site.
You see?
Mediocre move. The easy fast approach. Instead provide value in your own style.

You can do things like:

• Do things for FREE just to help someone that needs help.
• Provide a paid product you sell, for free. (Yes, for free… don’t worry you are not going to die poor)
• Do a video to answer someone’s question.
• Do a case study of one of your biggest failures (Yes: Failure. Remember… you are human, don’t you forget)

4. Make people Smile.

Holy cow. Why is this so difficult?
Make people smile by doing things that take no time, or no investment but they just break the ice.
Because the thing is… this whole idea of getting customers, getting leads, is just like dating.

If you suck at dating, for sure you are going to have difficulties attracting customers or buyers.

The rules are the same: you can be the ugliest guy in the room, but if you want to attract the hot girl in the party, make her smile.
That’s the first victory.

Disclaimer: Making her laugh doesn’t mean she is going to marry you. So be funny – but don’t be a clown.

5. It’s forum marketing: Not your personal life.

Although you want to be personal… you don’t want to use the forum as your personal punch bag.

So in a few words: If you had a sh*t day, stay away from the forum.

Don’t go to forums to pick up a fight. In the same way as the real world, there is always going to be someone faster and smarter.
So don’t be a d*ck , don’t start fights that can destroy all the hard work you have put in a forum.

6. Don’t EVER PITCH.

Pitching in a public forum is the first sign of HUNGER.
I see it all the time…
hungry people dying to get one lead. Like starving fishermen they just look at the forum praying the forum is going to provide them with one big fish that will save them from an imminent recession.

So don’t do it.

Just go out there. Become the nice, cool, fresh, authority person in your industry… and LET them COME to You.
Don’t get them to come… just let them come to you… that’s when the magic happens.

7. Have a break. (For real)

Please give the community a break of yourself.

If you, yes, you… sometimes need a break from yourself, why not allowing the world to be able to enjoy the forum for 1 day without YOU posting your stupid content EVERY SINGLE DAY.

Again, this is just like dating my friends… call the girl every single day and after 5 days you will realized she changed her number and blocked you from Facebook.

So relax, don’t be so intense. Just go, post, interact, provide value and then go back to work on productive stuff.

8th Rule? Do not feed them. Please do not feed them.

You see the problem of something like BMR (one of the networks that was de-indexed) is that the whole concept is one:

FLOOD the system with links. That’s all…. the value proposition is almost none…  (the only real value is for the guys that owned the network) and the problem was obvious: BMR, ALN, AMA or any of these networks where build with CRAP.

Crap content flooding the net.

But this but the interesting thing behind Google de-indexing the networks is the the questions and theories behind Google reaction, decision and the way they did the whole de-indexing theories.

• why took them so long?
• Did they do it manually or infiltrating the networks?
• why they did it one of one instead of changing the algorithm to automatic detect these type of networks.

The reality is… these networks worked.
Crap or not crap… they worked and that’s why Google had to de-index them, and the problem of Google actions is that it’s clearly telling the world:

Hey! It took us so long to do this and we had to do it manually , so these type of networks really affect us and make a real ranking difference.

So why is this bad news? Because the big players are still playing with private networks.

Obviously not as crappy looking like BMR, or ALN or any of these networks… but the big players (hey! even some of the top Australian SEO companies) have their own networks.

They buy expired domains with amazing page rank, they re-build the site and then they go and include their links (contextual).

Would you ever notice it’s a network?

Never. They buy the domains with a different company ID, they create unique content. They look lovely but…. they are a FARM.. they are a part of a network.

Will Google de-index the? Unlikely .

Why? Big players have more money to do things better. Stealth… and by Google slapping pubic networks is giving the green light to the though players to do what they know it works, but do it private. In silence, playing with ranking while everyone keeps crying that Google hates them.

And in case you have any doubts..

I had a special ceremony with the chief of the village where I brought the laptops and the printer.

The Chief me how all the village kids had to walk 1 hour (each way) to use computers and print home works or school projects.

Now when I heard that… I expected teenagers walking… but I was wrong, we are talking about little tiny kids walking in the middle of an insane traffic just to use an internet connection to print just 1 small page to do their homework.

Simply not fair….

But hey! At least we made a difference and I’m pretty dam proud of it. The kids now have 2 laptops and a printer to print their homework and avoid walking for 2 hours just to do their homework.

So here we go 2 videos and under the videos) a very huge thank you to everyone that helped achieve this

The team of bookeepers Melbourne 
the lovely Jess from fairy loss hire Melbourne
The great Christian from SEO Brisbane
Les from Photo Books
David from Australian banknote
Dan from Real Estate Lead Management Software
Tim from SEO in virginia
Gareth from Love Luggage

1 exact year ago… I went to Fiji with the family (exactly in the same way I’m going tomorrow….)

and while I was in Fiji, my stress level grew… each day I was more stressed.
Emails to reply.
Customers to Follow up.
Links to obtain.
Ranking to monitor

Stress… stress….

That was the trip that changed my life. I worked 4 hours each nite… like  a machine, while my wife and kids slept at night time.
Internet Entrepreneur? You bet!
Family failure? You bet!
Close to breakdown? Hell yes.

Real holiday? Hell no…

So this is my video invitation to challenge you to start outsourcing. At least 1 hour.
Free your day. Free at least 60 minutes to grow instead of “work in things that don’t need your exclusive attention”.

Outsourcing is not easy as everyone seems to proclaim… that’s why starting slowly, and learning the process is the best way to go.

I also will be making a post (later on) thanking the companies/webs/friends/ that donated to SEO For Kids. So here is the SEO challenge Webinar..

And beyond cool… something that I know deep inside it’s only going to get bigger and stronger. Ladies and Gents meet BIZZBUZZ

I was going to write in my own words what is Bizz Buzz but I decided to send them an email and this is what Mr Marcus – the cool dude behind Bizz Buzz answered back.

What is the main goal of BizzBuzz.com.au?

Bizz Buzz’s goal is to save small business owners a bucket load of money and direct them to the best business products and services in Australia.

If a business owner views us as a ‘guide’ for their business, it means they’re happy with our deals, and that they trust our judgement. So our ultimate goal is to be used as a complete product and service ‘guide’ for small business, and the best in the universe at that (starting with Australia!)

How did you came up with the idea and how do you see the future of BizzBuzz.com.au

I previously ran a corporate dry cleaning service named Pinstripe. I grew tired of this business after a couple of years as the goals weren’t as meaningful to me as those for Bizz Buzz. So after witnessing the explosion of group buying or daily deals sites, I decided it was time small businesses should be able to take advantage of the deals space too, and sold Pinstripe for a healthy sum and embarked on my new journey.

Already offering the best deals for small businesses in Australia, I see Bizz Buzz growing its’ number and frequency of offerings and then starting to further specialise in deals for certain industries. We want to penetrate small business owners more deeply, and become their ‘partner’ in business.

What has been the feedback of the small business community been…

Overwhelmingly positive. Every day we have someone telling us of their love for our site saying things such as “Your emails are the only ones worth reading” etc etc. This helps us keep us motivated. Keep the feedback coming people.

How people can get involved with BizzBuzz

Head over to www.bizzbuzz.com.au and check it out for yourself. Be sure to subscribe, so you don’t miss our great business deals, and if you sell to small businesses, fill in our Run A Deal form so we can see what you’ve got to offer – and if your deal cuts it, we can send a ton of new business customers your way, too!

So there you go, BizzBuzz… the type of Idea I wish I had. mmmm entrepreneur envy? You bet!

This is my 1st Webinar so the fun thing for you the viewers is: EVERYTHING CAN GO WRONG… and for sure you will learn something and laugh if I make a mistake. So nothing to loose.

So these are the details.

Webinar time: 40 minutes (aprox)

Date: Today, Monday the 12th of March

Time: 8:00 pm Sydney (sorry to all my fans in Spain and the US… you need to wake early I guess)

Registration Link

I’m only doing this webinar once, and later on I will put the recorded version available for all of you that can make it.

And yes…. may be you could get your hands in some cool stuff at the end of the webinar…. (all for a good cause)

So see you there… register today (before is toooo late) and check it out Registration Link