Then I found this Video.. and well… Do you know what a Browser is?

When you chose to begin your business, your aim was to reach a particular audience. Getting a great-looking website was the next step but you need as many people as possible to know about your site. SEO helps in marketing your products/services to this target audience and increases the number of visitors to your site.

With use of SEO, you get a lot of first time visitors to your site. SEO applies different techniques to transform them into customers. They may not buy your product/services immediately, but through follow up they could bring in lots of profits in the future. SEO makes it easy for visitors to find the information they are looking for as the site is properly optimized. This increases your rating in search engines and other online rankings. Visitors will find it easier to trust a business with such a good reputation and in no time you will have their loyalty.

SEO has the power to transform your business into a global entity. When SEO is maximized, your business gets a first page ranking and can be viewed by browsers from all over the world.

SEO requires only a little investment in terms of money but the return margins are extremely high. The trick to an increase in the number of visitors and profits is in optimizing your site appropriately. SEO enables you to easily dominate your competitors. This is how it works: the more visitors you get, the higher the amount of money you make and the bigger the volume of the site.

The last advantage of SEO which many people do not think about is that it actually helps in lowering the risk of running the business. If the market diminishes in your location, you can rely on the market in the other parts of the world to keep you going. All these reasons point out the importance of SEO for small business. Try it today and notice the transformation in your business.

Lots of webmasters want their websites to be authoritative so they can rank in the search engines and have many visitors to their website. To make your website authoritative, you have to get relevant authoritative websites to link to you. You will not get authoritative sites to exchange link with you wif your website does not has any useful and valuable content.

If you want to beat your competitors, you should do some research to see what authoritative sites are linking to them. Find the websites that are link to them and has the highest page rank. Once you know which authoritative websites are linking to them, you should devise a content strategy so that they will be interested in you. Make sure the content of your website is relevant, non commercial and good quality so that your website will be an attractive page to link to.

A campaign to get a link from authoritative site can take a few months. You must be prepared to build a relationship with these authoritative sites in order to get them link back to you. You should not just request for a link in your first email to these authoritative site. The authoritative sites will never link to you with the purpose of helping you to make money. They will only link to you if your site has content that is useful to their website audience because their primary concern is their users.

Do research on their needs. Figure out how you can meet their needs. A way to do this is to review the things written by them in the past which expressed a need, for example, “Our website needs a resource to …” When you find out their need, do whatever you can to address and fill their need.

The Importance of Outbound Links

Everyone is paying attention to how inbound links can improve their website ranking. Webmasters often focus too much on inbound links and neglected the importance of outbound links. Outbound link is a URL is a link to an external site from a site. Outbound links let the search engines sees what the webmaster of the website values most.

You don’t want outbound links if your website is selling a product or service as these outbound links will be an exit loop hole and may drive your customers to their website instead. However, if your website sells affiliate products, you should have outbound links as they will help you to make money. A blog is a different compare to a static website. You can write the latest information in your blog and link to relevant websites and it will appear at the top.  You want your readers to participate in your blog through blog comment, trackbacks, and et cetera. Therefore, a blog is a good place for outbound link.

Outbound links can boost your search engine ranking and gives your website many benefits if you do it correctly. Outbound links let your readers know that you are authoritative site because you are willing to link to quality website with useful information. Outbound links automatically ping back a trackback to the linked site and deliver traffic to your blog. Search engines bots and your readers will look at the relevant outbound links of your website to authoritative websites before they will attribute your website with respect and authority. The reputation of your blog will increase within your industry, potential customers and current customers if you always link to authoritative sites for their useful information.

If your blog only link to pages within your sites with relevant anchor text, it will hurt your SEO ranking in the long term.  Google will see your blog as a spam and therefore your trust rank will decrease as well as search rank. However, if you regularly link out to quality authoritative sites relevant to your niche, you will get a boost in SEO ranking and the page rank of your blog will increase and not decrease.

Although outbound links is only a small measure to the authority of a website, they plays a vital role. A blog is social and if it only link internally, it does not provide social proof and will likely to have little authoritative value. Therefore, outbound link is an important part when you are trying to improve your SEO ranking.

Organic Links vs. Paid Links

Google had been spoken a lot about their policy in paid links and have taken action on it. Although Yahoo and MSN also indicate that they don’t want webmasters to buy links in order to improve search engine rankings, they did not act on that policy yet.

Buying text links to increase your website’s search engine ranking and PageRank are against their guidelines. Furthermore, Google even provides a form where users can report paid link to Google. If a paid link is not relevant to your website and not useful to users, the search engines are unlikely to give it value. The algorithm of search engine is programmed to detect the value of links to users. Paid links are is not as valuable as organic links. However, if the paid links provides value to users, the search engines will capture the value from that link whether it is paid or unpaid link. Google uses algorithm and human to detect paid links.

A common point in both Google and Yahoo policies is that paid link will impact the rankings of the website. To execute against paid link, Google had suggests that paid text links should be marked with nofollow attribute. Yahoo is different with Google. Yahoo focus more on the value of the link to the end user whether it is paid or unpaid link. The value of a link is measured by the relevancy of the link to the website.

You should not depend on paid links for your search engine ranking. Organic link building is more recognized by the search engines and it’s free. Paid linking is part of link building and should be considered in your online link building campaign. Search engines like Google and Yahoo loves organic link because they count it as a vote for your site.  To attract organic links, you should have good quality content that will make people want to link to your website. To create a link worthy content, you must think about what sort of content you would link to. By writing a post that is useful and interesting to your readers, people will also want to share it by linking to your site.

Instead of writing original content, you can also create a useful list of other’s people website, for example a free list of dofollow blogs. Linking to other blogs will also help you to get backlinks. Every bloggers love to see their stats and see what websites are linking to them. They will sure to check your website out and if your content is quality, he probably will give you a backlink on his blog.

How to Find Target Long Tail Keywords

Higher search engine traffic will brings many benefits to your website whether it is online retailers and affiliate marketers, this means more money can be make with increasing sales and commissions. More traffic increase to a blog will increase the blog audience and this could mean more profit from advertisement published on the blog.

To obtain consistent traffic from the search engine, you should use long tail keywords to obtain search engine traffic. Most of the time, visitors arrived at your website using low volume long tail keywords search queries instead of the major keywords. These long tail keywords focus on a specific topic and received lower volumes of search engine queries and less competition. Using long tail keyword will help your website to rank easier on the search engine and increase the overall traffic from organic search to your website.

Long tail keywords will help your website to have higher conversion rate. Visitors usually query using long tail keyword for a specific product and therefore they will be more likely to purchase your product  when they arrive at your website. Long tail keywords allows you to efficiently target potential customers. It is easier to rank for long tail keywords because it has little competition. Targeting long tail keywords will gradually help your website to rank well in search engines as more pages get indexed. This increased the visibility and popularity of a website. Search engine visitors are targeted traffic because they are searching for specific information on your website and will likely to click on your ads or subscribe to your newsletter and blog RSS. This will help your website to have greater audience and increase the monetization potential for your website in the long term.

You can use online keyword research tool to find long tail keyword for example, Google Adwords Keyword suggestion tool (https://adwords.google.com/select/KeywordToolExternal) and Overture Keyword tool (http://inventory.overture.com/d/searchinventory/suggestion/). These keyword tools provide variations of secondary keyword from the primary keyword you type in the search box. They also let you know the search volume of every keyword. When you found your keyword, you simply query Google with the keyword and see how many results return. The lesser the results return, the lesser the competition for the keyword and the better it will be. If you have a website or blog, you should try these tips on long tail keywords and you will see that the increased traffic you will receive from the search engines.

1. Submit Jedi is completely free: Fabulous and useful things always require paying a lot of money but Submit Jedi is an amazing SEO tool that will help you to optimize your website in just minutes and give you the opportunity to make conventional task very fast. You can pay $5.95 to get unlimited access to credits and submit all URL you can but it can be done without paying money if you know how to use the credit exchange. It is something very useful and you can manage it very well and for free.

2. Submit Jedi help you to save time: When you submit to directories, the semi automatic process minimize the time you consume submitting to directories manually. It is a great advantage that only gives you Submit Jedi. Submit to directories manually is very time consuming task that many people hate. Now Submit Jedi is becoming the perfect solution for you.

3. Your work is very straightforward: You only need follow some simple steps and mechanically you will be able to submit to directories. In just few simple steps you will have your work done.

4. You can have all in a single place: You can submit URL to almost 400 different directories, submit your URL to more than 60 social bookmarking sites, more than 60 article submitting directories and more. All these tasks and more can be done in a single place. It is an incredible advantage you can get in your daily work with Submit Jedi.

5. More opportunity to increase your web ranking: Your web ranking will be positively impacted when you use Submit Jedi. There are a lot of sites that currently need increase their web ranking. The only thing you have to do is use this incredible tool that will help you in this purpose.

6.The opportunity to get more backlinks faster: There’s no other method to get fast backlinks. It is a wonderful opportunity to do it with the quality you really need. There are traditional methods to do that but it is a way that works. Backlinks are an essential thing that you should respect if you want be successful in Search Engine Optimization. You can have better and faster results with Submit Jedi.

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If your web pages are stuffed with JavaScript, graphic navigation, cheap animation, and other shining stuff, your chances of ranking high in the search engines sink like a ship. The crawlers may never even detect your site or never add your web pages to their search outcomes.

You think you just can’t give up those chill Java Scripts or flashing graphical presentation. Then get ready to be banished by the search engines. Crawlers are programmed for simply two things:
Reading basic hypertext mark-up language and text.
If your web site causes hindrance in their path get ready to hand over yourself to obscurity and impoverishment!

The most significant search engine optimization secret you will ever know is really very straightforward. Your site must be designed so crawlers can detect your text. The text is where the gold is. This shows no cheap animations. Your HTML must be simple and easy to understand. Your graphical banners and animations must be minimized to a maximum. And data links should must be in text - not JavaScript buttons or flash menus.

Billions of dollars are consumed in order to outsmart the Search Engines and every year a lot of stupid people loose a lot of money by doing this. To cut the long story short, neither you, nor any software system, nor any automatically submission site, nor any search engine optimization expert, can pull strings of Google for long! Google hires too many Brainy Technologists. Their brains are hires to concentrate on one Job - to craft Google outcomes as appropriate as possible. These folks formulate Google’s algorithm - a numerical technique that settles your rank. Google changes, they change every month, with new policies, new changes to the algorithm and new rules and policies.

The log is unbiased. The log is complicated. Work With The SEs - do not attempt to outsmart the search engines The logs not human set your link popularity. Rank is decided on web popularity and in a few words in inbound links. Your chances of beating the algorithm to gain a 1st spot without any link building are ridiculously little. So besides pocket your money on Search engine optimization devices, invest in hiring a company that can provide you a serious link building strategy.

Besides attempting to manipulate the SEs, establish a site that does not conflict them. Avoid cheap schemes or companies that keep trying to overcharge you based on how complicate “the internet really is’ .
Ranking site is in fact easy if you understand that you need to follow a path, a struture and a proper strategy. cus on schemes that assist you save time, add true worth to your web site, and plan to work side by side with the SEs. Do not attempt to outsmart the search engines. Do work with them, not in their opposite direction. So make your life easy and get yourself a proper Internet Ninja to help you to rank .

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Usually the web guy is always at the look out of any other company “stealing” their clients and to prevent this, it has created an illusion that his/her job is extremely complicate, difficult and impossible to be replaced by any other company that doesn’t understand how the clients website really works.

The funny thin is that usually this web people are not experts in one topic, they know a bit about almost every single topic, but when it comes to the reality of their knowledge, their information is usually tricks and tips from the past, or info they learned from a book or a quick “how to develop websites” 2 day seminar.

So am I attacking people with knowledge about Internet and Design that are trying to make a living? No… well, yes… let me explain this.

The problem with Internet experts these days is that in fact they are not experts, it seems we live in a culture of fake it until you make it, in the culture where experts just need to publish a certificate of “I’m an expert in Google” and voila! they become an expert in Google technology. The reality is, that I’m an expert in many things. I’m an expert in Nuclear Science, specially when I talk to my 3 year old son about it. I’m also an expert in turbo compressors design in the new Airbus design, specially when I talk to my 4 month old baby.

Do you get my point? In the kingdom of the Blind the man with one eye is the king…

So what is the problem with “web guys” and “web ladies” that love to kidnap small business websites? The problem is their ignorance and their need to be experts in everything. The problem is their lack of understanding that Internet Technology, SEO and Algorithms are in constant flow. God! How many times I have heard web ladies and web guys telling me that a site without Meta-tags can’t rank in Google…. how many time I heard the same questions like:

Should I submit my website to search engines?

What small companies need to realize is that they need to hire experts in one topic, not mediocre wanna-be-super-Internet-heroes , because usually that wanna-be experts even if they try as hard as possible, they will failed.

If you look for a Web Designer, you need to find one that has a portfolio of Amazing websites.

If you need a logo design, you need to find a Logo Design that kicks ass…

Can I design logos? Sure…
can I design websites? Sure.

Can I design fantastic logos? No.

Can I design amazing website templates and design? No.

That’s why I outsource these type of services to people that just do that for living. Real experts. People that live and breath every day their job, people that love their job and people that want to be the best.

So that’s why I think the “web guy” is in extinction, sooner or later the “super-webmaster” will  die in loneliness, specially because when you try to do to many different things without the right skills, you will fail.

A web designer + logo designer + hosting guru + google adword + programmer + SEO expert will never deliver as many SEO results than the full time SEO consultant.

Why? Because while the web guy is doing logos… the SEO consultant is improving, it’s getting better, it’s building a better structure, a stronger service and product.

That’s why Internet Ninja believes in the art of working towards one objective: In being the best in what you do. Choose one path, work hard, become the best, provide results and be amazing at what you do.

What I find interesting is that usually 99.9% of the people that will leave this type of conference will never implement any theory, concept or strategy for a very simple reason: SEO Experts, tend to complicate the SEO industry .

So when I think about the $900 invested in a weekend of SEO wisdom, I can’t stop thinking … mmm what a waste of money!

The reality is that I’m a true believer that when SEO companies experts approach to potential clients they have one objective in their mind: To complicate them, to confuse them, to explain things with so many technical terms, than the normal Joe the Business man will simply believe he can’t take control of his own company SEO strategy.

Paying $900 for a SEO conference is not a lot, specially if you can find SEO concepts that will help you to build your traffic and most important increase your ranking, but usually these conferences don’t go straight to the point, and they fail to explain clearly what the exactly you need to do to increase your keyword ranking.

Also, paying $900 to hear an SEO guru tell me that…
“To make it in your Search Engine Optimization and Internet marketing arena, you just need to have passion about your business. Write good content and traffic will come” … makes me extremely sick in my SEO tummy .

The advice that traffic is related with good content is a typical typical lame lie, that many SEO companies love to tell their clients, because at the end of the day, it sounds better to say:
“sorry you need to improve your content to be Number 1″
instead of
“Don’t worry about the content, instead go out there and get more links for your site”

Believing that Google understand the amazing quality of your content, and that by just the nature of your words’ you will rank in 1st position, is like telling kids that Santa is in fact the biological father of the Eastern Bunny : It is not true .

If you don’t believe me try to see how many times you find Harvard University ranking in 1st position for any term? Mainly because the quality of the content is not equal to ranking or traffic.
So, why are so many gurus telling companies you that they write great content, and if you are passionate about their industry, they will sooner achieve, position 1 in Google for their selected keywords, if they keep sticking to build the best content possible ?

Well, the main reason is because many of these gurus are gurus by teaching people how to rank, but not by ranking their own sites. The love to talk about SEO, but they don’t make a living from optimization their own sites, or by building niche / industry related sites.

How many of these Gurus are ranking 1st for the keywords loans or mortgages? for sure none of them, instead of all them work for other companies, providing advice and consultancy services.
It seems we keep forgetting that SEO is about one thing: Being 1st in Google. That’s it. Nothing else. if you can’t be 1st in Google for your term, you are loosing the battle and another site, anther company is getting your visitors, your users, your potential customers and your money.

But again, nobody tells you that when you spent $900 in a SEO conference. Instead they will tell you about the relevance of social media , networking, youtube, forum postings, facebook advertising, etc. It seems like a funny conspiracy to make you believe that to rank you need to make friends, and work hard to make people love your site.

“Create great content and then traffic will follow” — are you for real?

So what happens then? You, or the poor beginner that saved the money to pay the amazing SEO conference, start to follow the advise of these gurus.

They open a Twitter account, they create a myspace profile, they try to comment in all the forums in the world trying to get new visitors, and after spending 10 to 15 hours per week, they discover after a few months, how useless and exhausting all these type of tasks.

The Truth is that SEO conferences will not be so interesting if the SEO expert will tell you the things in PLAIN and RAW English, like the reasons why people don’t manage to rank their sites.
Are you ready for the truth?

1. People are lazy, not just lazy, but usually professionally lazy, so lazy they are perfectly happy to pay $900 just to hear the secret that will tell them how to RANK fast. People want a magic bullet, a quick fix, a fast solution. People don’t want to realize that ranking a website is like building a businesses, it takes hours and hours of sacrifice, work and dedication.

2. Just 3 Steps: Ranking one website has to do with 3 basic things: Keyword research, SEO content and Link Building.

3. Is all in the Links Baby:  If you don’t link build you will not rank. That’s it. Link building is boring (in fact it is one of the most boring things you can do….), but if you don’t do it, your site is worth nothing. the more you link build the more “brownie points’ you have in the eyes of Google Santa.

4. Forget about the Content. You don’t need to have 1000 friends, followers or network’ partners to rank. Even your content doesn’t need to be just amazing . In fact I have sites that rank 1st in Google with content that seems written by a 7 year old french kid with very basic level of English. (well, actually I am a 1/2 french, 1/2 Colombian guy leaving in Australia with a very strange English accent….)

5. Forget about Social traffic. If you really want to Rank, forget about the social hype, Twitter, Stumble Upon, Digg, Facebook. Social Media only needs to be done to build one thing; Links - not friend, not cool internet buddies that rub your back while you believe that “everyone loves me and everyone thinks my site is great’.
Remember: Internet Buddies don’t become customers, they are internet buddies mainly because they are wasting their time “surfing” the net, instead of producing results for their own sites.

6.  Links override everything: Any on site SEO errors or deficiencies, like Metatags, Titles, link structure, sitemaps, can be over ruled with contextual inbound links to your site.

7.  Work it: SEO is about dam hard work, about doing the same thing over and over again: Producing links to your site - that’s it. That is the secret (I just gave you the secret without charging you $900 dollars)
Choose the right keyword, research your competition, great content with the relevant keyword and go out there, into the Jungle and build inbound links, day at night, night and day, like a beast. The more your build the stronger your site will become.

So what about Links? Is just getting link like a manic? Well, kind of , but we need to understand that not all links are the same.

The kind of Links we want are off a high Google PR page or site, related to our niche/industry , Links that have been indexed by google for a while, links that are inside content that is related to your industry …
Also we want to have our keyword anchor in the link and we want to be sure we don’t give away links out of site to every single person out there.

Confusing? Well, not really, it is just a method a system, and what internet marketers really need to do, to rank sites is to build links, to create link building strategies.
And believe me, it is not exciting it is boring, it is tedious, you have to do it none stop and once you think you are doing keep doing it again.

Do you need any more secret info to increase the ranking in your site? I don’t think so. The problem with small website owners is that they spend hours trying to learn everything about Search Engine Marketing, instead of deciding to do something about it. Small businesses owners love to think about their site, instead of working in their site.

So now that you saved the $900, what can you do with that money? invest it in your online marketing strategy, buy domain names related to your site, create some extra blogs, or pay an SEO monkey like me, to do just one thing; Link building….
….. because only when you build you will get that organic traffic that is free, effective and converts.

Internet Ninja is an SEO company that works in a different way. In Australia now a days, SEO companies try to offer services to small business realizing that deep inside many small business don’t have a clue about Internet Marketing strategies. SEO companies take advantage of this, playing the game of overcharging small business with services that have not a real “mistery” or secret behind.

SEO is not complicate, the catch is that takes time, dedication and patience.

Internet Ninja works by providing a smart, easy and affordable solutions and services to small businesses. How do we work?

We work on the premises that we “explain” what we do, we “teach” about SEO and we educate our clients to understand what SEO really means and what is the final objective.

What is the final Objective? Just one.

RANKING

If you don’t rank, you don’t get traffic, if you don’t get the targeted traffic that you are looking for, you business website will fail.

Internet Ninja believes that small business need a clear objective in their internet marketing strategy. If you can’t rank, you will never have the traffic you really need.

So Internet Ninja is all about helping your site to rank for a determine keyword . We work on realistic objectives, we work on increase the natural organic traffic to your site so you stop paying for pay-per-click and they

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