10 weeks ago I was invited to become director of SEO and Business partner in a new start up in Australia. (vep, very Fancy…. right?)
The company defined itself as “a digital company company ” <— nothing new there.
Dam. I was impressed.
In my first week “at work” they offered me $250.000 in shares and a salary.
“Once we got in the market” we will buy you out and offer you more shares – the CEO said.
WOW. Buying me out. I was impressed. WOW $250.000 then I can really buy a jetski !
8 Weeks ago I received their investor proposal. A fancy paper with tons of graphics where they show me how they planed to make 3 million dollars in the next 12 months from these amazing new products that will blew the world away.
YEP…. I was impressed
6 weeks ago I flew to Melbourne to see them. They show me my future office, they offered me coffee and they made me feel at home…
I was impressed….
until I realized there was a problem:
They had no product
They had no creative people on board.
They had no entrepreneurs involved.
They had no ideas…..
and guess what…
The company had no value.
This “Next generation startup” , wasn’t from the a next generation (Sorry Star Trek Fans) …. in fact there was nothing digital or marketing in the company.
In fact the only impressive thing about the company was their that investors proposal. (not even the coffee was impressive!)
4 weeks ago I decided that I wasn’t ready to commit, so they ask me to stick with them for 6 months…
we give you $150.000 in shares, laptop, new iPhone, you can work from home…. – the CEO said
I asked them about their business plan and how they could justify raising money from investors when they clearly didn’t understand how they will reach their economical goals…
you have no product.
you have no new technology
you are not bringing any value to the market… – I said.
Well Gabriel: that’s why we are getting you on board! - Mr CEO said
4 minutes ago I finally closed the door with this DIGITAL COMPANY.
Clearly I don’t have $250.000 , and clearly I don’t have the $150.000 either.
Companies like this one remind me of Emron – companies that want to grow regardless what they sell, produce or offer.
Companies with corporate zombies that decide to “start” companies inspired in the idea of build fast, create crap, and sell fast.
Companies with “executives” that love to go to meetings rather than create something valuable
Companies that will go to the stock market and dads and mums will buy shares not knowing they are buying shares on a boat with less future than the Costa Concordia.
Companies where they spend more time talking about designing their business cards vs how can we improve our product and provide more value for our customers.
That’s why I lost $250.000 …
because I didn’t agree with a company that their only goal is to go to the stock market and inflate the value.
A company that thinks you need to raise capital and THEN think what to do with the money…
At the end they sent me to hell…. and they told me that I was just a crazy South American in a small town in Australia.
(and I’m afraid they are 100% right – I’m a bit nuts – ask my wife).
But the reality is that I want to be earn money by providing something that means something. (unusual idea right?)
If i was going to partner with a company, it would have to be with a company that is not going to produce more toxic shit in our economy.
DIGITAL MARKETING means nothing if you don’t build something that can provide a real economy.
Already many companies play the game of raising capital and justify insane costs on developing “products” that are not even products, and “services” that in fact don’t SERVE anyone.
So time to keep it real. If staying small give me the freedom of providing something with integrity… then let’s be the smallest entrepreneur in Australia.
The most interesting point is….
if I’m now $250.000 poorer why the heck do I feel soooo good right now?
*Disclaimer: The information in this post should be only be read as fantasy, or science fiction. All the information written here, is just product of the imagination of the author.