Market Samurai: Using it to Expand Your SEO Brain

20. November, 2010 by Gabriel Machuret SEO Basics No comments

This week is my Birthday Week… so I have decided to spend more time with the kids and outource my life for 1 week. Nice, don’t you think? So here we go, my first outsourced blog posting. Enjoy!

Becoming a Samurai in the SEO Way (do not confuse Samurai with Ninja)

Much has been said and done about the niche market over the years. But this article will help you get to the pinnacle of this field by concentrating on the points that mean the most. When you follow Market Samurai’s module of SEO competitiveness, you will become to realize the quality of it and it will lead you towards the ultimate success.

This Module is by far the only step differentiating your company from success in SEO field.

Whatever the field is there is one rule which applies everywhere – Estimate the competition.

Yes, the SEO field today is a scary place. You need to estimate and analyze your competition if you want to succeed or else your failure is inevitable. Although the competition is in the future, the athlete always prepares for it right from the word go. Similarly, you need to prepare and formulate some ideas which will make you unique in what you do. SEO is not your local area. It is the collection of all the localities of this world. So, in order to get to that front page of Google, you need to do a lot more than what you have in mind.

There are two ways which you need to follow while assessing your competition

First of all take a look at the competition for a particular keyword.

Then analyze the strengths and weaknesses of your competitors.

Now, you can use the search engine filter to scan over 100,000 other pages with the same keyword as yours. This literally means that there are more than 100,000 pages having the same search keyword as yours. Even in the real world, we don’t face competition of this magnitude. In this situation, the module is the only possibility that you can rely on.

When you run the analysis for any keyword in the module, it will give you a clear presentation about the top 10 websites for that keyword at the present moment.

From there, you can decide if or if not you will be able to get into the first page. If the level of keyword intensity is more, you can opt not to use that keyword and rather go for any other word with a lesser competitiveness. The module’s matrix will also give you a clear idea on what to expect when competing against the world’s best. It will also give you best ideas to get to the first page of the search engine as well as ideas to dominate off SEO.

You can see the following things in the Market Samurai off SEO data page

The Domain Age which will explain the date, type and expiry date of the domain names of your competitors. If you like a domain which is going to expire, you might have chances of grabbing it.
It will also show the PageRank of any page in Google. By this, you can concentrate more on the pages which have greater PageRank than the pages which are not listed on Google.

It will also list if the particular webpage is listed in various search engines like Google and Yahoo.

The On Page SEO will show the following options
It will show if the title of the webpage contains the keyword which is used in the webpage.
It will show if the keyword is present in the URL, first sentence and the Google cache.
When you analyze your page in the module, it will colour code your page. If there are many red flag, it means that you don’t have a chance at getting listed whereas; more green flags mean that you have a good shot. Yellow flags are signs of warning.
Similarly, there are loads of newer and better options which make SEO easy. Many SEO gurus and analysts have agreed on the fact that this module makes you have a competitive edge over others when it comes to Page Ranks.
As you might have already known, niche marketing is the greatest way to make money online. Even though you do all the things which the module says you to do, success can’t be certain. This is probably because you don’t follow the rules which the module wants you to do.

First of all, you should always remember that the keywords you use should be the ones which bring in most users. They should be clarified, important and simple so that a user will enter it in search engines without a second thought. Then you should form many similar keywords to the one that you are going to use. You can devise a set of similar keywords using the Google’s Synonym Tool. Then you should also incorporate those keywords into your webpage. Finally, you should remember that everything can’t be a success. So filter out your least impressive keywords periodically and remove them off your page.

If you follow all these using the module, you will become a SEO legend in no time! (Well… kind of)

Getting To Know About The Golden Rules Of SEO by applying it to Market Samurai

The SEO market is a field where anything and everything is possible. If you sustain there for a period of time following certain rules, you are about to get very successful. For that to happen, you have to follow those rules thoroughly. Most importantly, you must have the capacity to identify keyword niches which are popular and successful.

If you can’t do that, then your chances of getting popular and successful in this field is very rare. On the contrast, you don’t want to bank on niches which are extremely popular. If you choose such niches you are going to be facing heavy competition and then your chances of winning become low. So, the key is finding niches which are not on the air but also not dead.

Normally when selecting niches, we use Google’s adwords selector. But the capacity of that is rather reduced given the fact that it is used by everyone and it is free. But if you choose to use Market Samurai’s tools, you will find a complete difference in the world of SEO. If you have used Google’s adwords in the past, you should know that Google keeps on changing the search formats from time to time. Moreover, it takes a lot of time and research to perform even a simple search. All these disadvantages present in keyword search engines like Adwords have been rectified in Market samurai’s engine and it performs flawlessly.

Now, all these might be a little confusing to you if you are learning the basics of SEO. Your main question will be how the keywords will affect the working of a SEO campaign. You see, the keyword selection is the backbone of any SEO campaign. No matter how the quality in your website is, it is not going to attract viewers. Only if they find your website while performing a search in Google, you will become popular. And in order to do that, you need perfect keywords.
This is the step where many web developers and owners fail.

Why do so many marketers fail in keyword selection?

They fail because they choose keyword phrases that have minimal commercial value, or for which they cannot achieve significant ranking and the traffic that goes with that high ranking. Market Samurai’s protocol involves 3 Golden Rules for creating a successful online niche marketing campaign. If you fail at any one of these three areas, your efforts will be for naught.

If keywords are so important then why do markets fail to pick the perfect ones? Well, it is not really a matter of doing something wrong. These marketers fail to understand the selection process and thus they do it differently which results in reduced profit. If you need to do the best with keywords, you need to follow the 4 rules which are dubbed as the “Golden Rules” by Market Samurai.

Let us take a look at all those four rules.

Rule #1: Choose Related Keywords to attract potential targets

Always remember that if you are selling a Men’s shirt, you don’t need Women to visit that. Targeting traffic is one of the most important things to do in any business and SEO is no exception to that. Then again, grammar is not really a concern when it comes to SEO. Nobody gives a damn about your English skills. For instance, Suits for Men is a difficult phrase to use in a sentence and in that case, you can use “Men’s Suits”. Similarly, adjusting for the betterment is a must have quality.

Rule #2: Get to know about High Traffic generating words

Go to sites like Twitter, Stumble Upon and Digg and find the latest buzz in the Internet world. Then begin to prepare articles based on them. You are going to be spending hell a lot of time in writing articles and posting them wherever you can. So, you must ensure that these articles are capable of attracting traffic. If not, the whole process is going to end up in vain. In order to avoid that, you need to verify if your topics are hot and there is no way better to find it out than checking famous social media sites we’ve mentioned above.

Rule #3: Analyze your keywords

Are you willing to risk it out by choosing keywords that are hot and competitive? Then, you should watch around. Over 90% of the keywords are really competitive and choosing them would not be advisable if you are trying to make a mark for yourself. Rather than doing that, you should go with keywords that are popular but not too competitive.

Rule #4: You need money!

Let’s say that you have a shopping site. You spend thousdand building the site, creating logo… doing PPC… and you start to invest a fair bit in SEO, PPC, Affiliates etc… buy you see conversion rate is only 1%. What is the REAL use in that? If you are not getting a profit commercially, there is no use in all the traffic.
So target keywords which will attract potential customers rather than using the ones which will attract information seekers. You need to CONVERT your customers to attract REAL buyers.

For more info about Market Samurai visit http://www.marketsamurai.com

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