Online Marketing Company: Your Marketing Sucks
There are 2 type of businesses, the ones with TONS of money to put in advertisement, and the ones that need to be smart.
I try to believe I’m in the second category. I barely pay for advertisement… and I can barely take any other new customer. In fact… I have more SEO clients that many SEO companies out there… but regardless of the number of clients, the main point is : I do not spend money in advertisement. Therefor I need to be smart with my marketing efforts.
I need to think… think … think… of smart and interesting ways to bring clients/leads to my websites.
That’s why I find funny when I see Marketing that SUCKS – but more when the Brain behind the marketing ad is in fact a Marketing Company.
What I’m talking here is about the latest “advertorial” in FlyingSolo Website.
How does an Advertorial works?
Well.. let’s read it in Flying Solo site
“In addition to banner advertising, we also offer a paid-for advertorial option which runs like an article and includes up to 650 words and images.
Prices for banners and advertorials depend on volumes and specific bookings and tend to be bought as part of a broader advertising campaign. Typically used by larger businesses, these campaign spends are generally $3,000 or more.”
The sad thing of this… is how bloody boring the “advertorial is”
Value = zero
Quality = zero
Urgency factor = zero
Originality = zero
Score = 100% failure.
This is my original post in FlyingSolo.
I have no idea if this is going to remain at the forum… I have the feeling they may delete the original threat
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I love how paid advertisement works… more or less if you are willing to pay you can post any type of info, even if the content/articles has ZERO content and ZERO value for the reader
Gosh FlyingSolo – I just lost 2 minutes of my time reading this.
http://www.flyingsolo.com.au/technology/business-websites/need-a-new-website
What about this crazy idea:
Have your advertisers write something with some kind/type of value…
Or may be with some type of real content.
I believe if your advertisers PROVIDE VALUE they will get a better response from your readers.
So… let’s try next time Value over… the direct plug to “contact us”
I mean.. readers expect a bit more – even from PAID Content or advertorial.
What concerns me is not flyingsolo publishing this type of ad…
But shows how how boring the advertiser is.
Man… if I had the opportunity to promote my services in the frontpage of Flyingsolo I will provide a kickass article about my industry and real tips to help the readers… then the leads will flow…
The most exciting content of the whole “article” is…
““ If you mention Flying Solo when you speak to a member of our team, we will give you an exciting discount. ”
Holy cow… talking about compelling marketing .
So there you go guys… Do you need a website?
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So understanding that the guys of the “the Web Showroom” (the creators of the amazing flying solo ad)… need some help regarding Original Marketing
here we go guys: some ideas to inspire your Marketing Brain!
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Gabriel Machuret
I'm an SEO professional living in the South Coast of NSW - Australia. SEO is what I do... I'm not a web guy, or a webmaster, or a designer... I just do SEO ;) Love it. Enjoy it and I still have fun doing it.
6 / 3 / 2010 3:05 am
Well, Gab, the funny thing is that flyingsolo is suppose to promote small businesses… but their sponsors are all big companies. Ironic ?
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6 / 29 / 2010 3:34 am
The thing that’s most ironic is that a lot of the same people on flying solo who will be arguing about weather or not $149 is a too cheap for a website, will then go and spend money with the likes of the web showroom. They will end up with a nice looking website that’s probably built from a prettier version of a standard template, and has little of the personalised service that another flying solo member like you or I could offer.
It’s quite ironic, but some of the solo businesses who want others to trust them have problems trusting other solo businesses and, acting in fear, retreat to the perceived safety of the big guys!
Matt
(not the Matt above!)
[Reply]