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So Google de-indexed the blog networks world. Now what?

So Google de-indexed almost all the blog networks out there and clearly this was a big shock (for some people ) in the SEO community. Mainly the shock was for people whos revenue, ranking and “business model” depended on this mercenary link networks. And by mercenary, I mean any system that’s it’s only purpose is one: Increase ranking.

You see the problem of something like BMR (one of the networks that was de-indexed) is that the whole concept is one:

FLOOD the system with links. That’s all…. the value proposition is almost none…  (the only real value is for the guys that owned the network) and the problem was obvious: BMR, ALN, AMA or any of these networks where build with CRAP.

Crap content flooding the net.

But this but the interesting thing behind Google de-indexing the networks is the the questions and theories behind Google reaction, decision and the way they did the whole de-indexing theories.

  • why took them so long?
  • Did they do it manually or infiltrating the networks?
  • why they did it one of one instead of changing the algorithm to automatic detect these type of networks.

The reality is… these networks worked.
Crap or not crap… they worked and that’s why Google had to de-index them, and the problem of Google actions is that it’s clearly telling the world:

Hey! It took us so long to do this and we had to do it manually , so these type of networks really affect us and make a real ranking difference.

So why is this bad news? Because the big players are still playing with private networks.

Obviously not as crappy looking like BMR, or ALN or any of these networks… but the big players (hey! even some of the top Australian SEO companies) have their own networks.

They buy expired domains with amazing page rank, they re-build the site and then they go and include their links (contextual).

Would you ever notice it’s a network?

Never. They buy the domains with a different company ID, they create unique content. They look lovely but…. they are a FARM.. they are a part of a network.

Will Google de-index the? Unlikely .

Why? Big players have more money to do things better. Stealth… and by Google slapping pubic networks is giving the green light to the though players to do what they know it works, but do it private. In silence, playing with ranking while everyone keeps crying that Google hates them.

And in case you have any doubts..



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SEO professional living in the South Coast of NSW - Australia. SEO is what I do... I'm not a web guy, or a webmaster, or a designer... I just do SEO ;) Love it. Enjoy it and I still have fun doing it."> Gabriel Machuret

  14 comments

  1. Big Mike DownUnder   •  

    Hey Gab, great post. To what extent did you rely on blog networks for ranking? And will their use now for the purpose of gaining backlinks have no effect on ranking, or actually revert to ‘negative SEO’ and penalise the site being linked to?

    Cheers!

    [Reply]

  2. Christian   •  

    Now what.. good question. The internet is full of junk and believe me Google is not going to change this any time soon. Just because some blog networks were de-index doesn’t mean this is the “Google revolution” of awesome content. Besides, Google has cracked down on networks for many years and we all know big G loves to impose fear. Guess what, I couldn’t care less, because this means more opportunities for the real skilled SEOs. As you can see in the SERPS, whoever got hit by this hasn’t properly thought through their internet marketing strategy. They lost rankings or completely vanished. Yet, this spot needs to be filled with some other crappy site that was more lucky :) And, what did they do differently? They diversified so that they were not completely dependend on networks. I mean, the content of BMR was absolutely garbage and that was primarily due to the fact that it was public owned, like you said. There are a couple of quality networks which I still use and haven;t been affected at all, and it seems, this is because users do not only contribute content but also there are stricter quality guidelines in place and have a greater diveristy in terms of hosting and IP C classes which makes it harder to be detected. With BMR, I also think they got caught because they had alot of public attention. I wouldn’t be suprised if Google empoyees were actually members of these networks to just get behind their link schemes. So, it doesn’t need a smart algorithm to figure it all out what was happening :)

    [Reply]

  3. Richard   •  

    Google felt that these blog networks were trying to game the system. It doesn’t pay off but you will start seeing Google removing these black hat tactics more and more as the years go by. Just use quality seo and content and you won’t have to try to game Google.

    [Reply]

  4. John   •  

    Google does what it wants to. It’s trying to get rid of crap content and bad linking schemes. I bet this was a big shock to do the community of blog networks. We will definitely see more of this.

    [Reply]

  5. Becca   •  

    Great post. Yes, I have been reading about this issue with blog networks and the demise of build my rank. I did not actually use any blog networks. This seems like a logical move…I never thought that people who pay for links would be getting away with it for long anyway.

    [Reply]

  6. Alan   •  

    Love the video. To your point Christian, if I were Google I would be members of everything out there, Warrior Forums, SEO Chat, Digital Point, and yes the Blog Networks.

    [Reply]

  7. Joseph Mills   •  

    Well…. Politics is everywhere. If you are gigantic fish, you have lots of connection and secure. And the small fish will be the prey.
    I wish someday, there will be a great system, that can trace whatever and tackle all the transaction and there will be someone, not computer to review. Just like the accounting cycle, there is auditor. But since that politics is everywhere, even if they implement that, some underground will continue to exist. So, the problem is from our consciousness which is so hard to change.
    Very nice post. Thank you very much

    [Reply]

  8. Nikolay   •  

    Hi.
    You are right that some big players will continue with their networks, but I think that they will at least be more careful. And being more careful means making even better content for their networks. And this is a good thing for all.
    And the other thing is that many SEOs will decide that this is where they stop using these methods. It will be the turning point for some of them. So this is good too.
    So I see this as a temporary improvement until Google finds a way to do thing algorithmically :) .
    (By the way your commentluv plugin is not working now, since they made it paid and you still have the old free version :) . Just saying.)
    Regards.

    [Reply]

  9. Richard   •  

    Do you have any examples of a de-indexed blog network site? I’m interested to see what they look like, as I don’t think I’ve actually ever come across one.

    [Reply]

  10. Audrey   •  

    It so obvious that Google wants unique and relevant content. BuildMyRank.com is one of those blog networks Google has de indexed.

    [Reply]

    Gabriel Machuret Reply:

    I expected a bit more “content” from your comment, specially knowing your link (removed) came from an SEO company in Australia.
    It seems you ignore that BMR worked with UNIQUE content…. and no, that’s not the reason why Google de-indexed. It de-indexed because it was a blog network. Pretty obvious huh?

    [Reply]

  11. Guy   •  

    I for one am glad the these low-quality blog networks are out of the picture. Whilst I feel for the people who had spent a lot of time and money on distributing articles through them, it will teach people not to throw all their eggs into one basket! :)

    [Reply]

  12. Jon   •  

    Google doesn’t make it a secret what its looking for so when poorly spun crappy content gets de-indexed its not really a surprise.

    I think truly private blog networks will continue to play a major role in SEO for years to come but the days of these massive blog networks are possibly over.

    [Reply]

  13. Shelon   •  

    It just shows that Google will always favor blogs that have natural ways of link-building and provide great content. I agree with Jon, private blog networks will still be helpful as long as it remains unknown from everyone else.

    [Reply]

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