So Google de-indexed almost all the blog networks out there and clearly this was a big shock (for some people ) in the SEO community. Mainly the shock was for people whos revenue, ranking and “business model” depended on this mercenary link networks. And by mercenary, I mean any system that’s it’s only purpose is one: Increase ranking.
You see the problem of something like BMR (one of the networks that was de-indexed) is that the whole concept is one:
FLOOD the system with links. That’s all…. the value proposition is almost none… (the only real value is for the guys that owned the network) and the problem was obvious: BMR, ALN, AMA or any of these networks where build with CRAP.
Crap content flooding the net.
But this but the interesting thing behind Google de-indexing the networks is the the questions and theories behind Google reaction, decision and the way they did the whole de-indexing theories.
- why took them so long?
- Did they do it manually or infiltrating the networks?
- why they did it one of one instead of changing the algorithm to automatic detect these type of networks.
The reality is… these networks worked.
Crap or not crap… they worked and that’s why Google had to de-index them, and the problem of Google actions is that it’s clearly telling the world:
Hey! It took us so long to do this and we had to do it manually , so these type of networks really affect us and make a real ranking difference.
So why is this bad news? Because the big players are still playing with private networks.
Obviously not as crappy looking like BMR, or ALN or any of these networks… but the big players (hey! even some of the top Australian SEO companies) have their own networks.
They buy expired domains with amazing page rank, they re-build the site and then they go and include their links (contextual).
Would you ever notice it’s a network?
Never. They buy the domains with a different company ID, they create unique content. They look lovely but…. they are a FARM.. they are a part of a network.
Will Google de-index the? Unlikely .
Why? Big players have more money to do things better. Stealth… and by Google slapping pubic networks is giving the green light to the though players to do what they know it works, but do it private. In silence, playing with ranking while everyone keeps crying that Google hates them.
And in case you have any doubts..