Ninja Advise: Don’t try to outsmart the Search Engines

Contrary to the claims of high priced search engine optimization houses, optimizing your site for search engines does not involve any rocket science. Simply first of all you must admit the reality that “crawlers” (the search engine program that check online web pages) do not read non-HTML scripts. This is why the 1st step that any search engine optimization expert takes (prior to look into your keywords or revising your copy) is to check your sites script.

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