Using Spammers to help your SEO

Ok… so let’ say you are building a new site… you are planning to launch the site in March… so you setup a WP site in January….. you upload your WordPress site…install it and voila! you have a brand new Wordpres site.

So the 1st step is to add some content… yes?
You add the content in the 1st week… and then you forget about it, because you are going to head back in 3 months to work on your new site.

But then something magic happens: The regular WordPress spammer arrives to your site. That’s why many of us try to prevent this type of spam, by installing anti-spam plugins in our WP site. But what about if we allowed the spammers to land in our site? What about if we open the door and let them put their stupid Viagra, Forex and Debt Consolidatio links in our site?

Well… this is a different approach that in reality can help your SEO.,

Before you scream and call me crazy… keep reading.

Spammers are not just 15 year old boys… or Ugly nigerians working in a “internet cafe”… spammers , specially spammers for backlinks know what they are doing.

They usually spam WP sites sending backlinks to a web 2.0 and then this web 2.0 resource send links back to their “money sites”.

Example

The spammer spams YOUR site and try to plug links for their “loans” squidoo lens… they get all the links to the squidoo lens and once the squidoo lens gets some Google Juice, they plug the link to their “money site”.

In reality this seems a bit “smarter” than sending the spam links directly to the “money site”… or at least it protects the “money site” from being flagged as a spam site.

So can you use this spam comments to help your SEO?

Rememer when I mentioned that spammers are not silly… spammers know that their links in your site… need some extra Google love to help their web 2.0 sites gain some Google Juice. So the smart spammer will usually want to boost their own link in your site… so they do backlinking to your post… because the more links your site has –> the more google Juice their link has.

So what can you do?

Nothing… let the spam land in a brand new site (Keep in mind this new site is not ready for the public so having that spam comments make zero difference)…
Let the spammers work for you… let the spammer send backlinks to your posts…. once you are ready to launch the site, close the comments, delete the spam and build the proper site.

Your site will have already backlinks mainly from social bookmarks .

The funny thing is that this strategy in fact work and it seems spammers usually use “proper” links to backlink to their spam comments… so in that way you get your brand new site, properly indexed thanks to the work of spammers.

Do I advise this to do in your main/unique/only website?
No.
But if you are building a dozen sites and you get a brand new site flooded by spam… don’t panic. Spam is not always bad… specially when it’s a virgin, poor, and plain wordpress site.

;)

Do you love WordPress? For sure not as much as this guy

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About author

Gabriel Machuret

I'm an SEO professional living in the South Coast of NSW - Australia. SEO is what I do... I'm not a web guy, or a webmaster, or a designer... I just do SEO ;) Love it. Enjoy it and I still have fun doing it.

View all posts by Gabriel Machuret

Comments
  1. 12 / 26 / 2010 1:20 pm

    I don’t really get your point.
    You’re saying that having unrelated spam with a lot of outgoing links will help your website?

    Nice tattoo btw, he apparently likes wordpress verry much. =)

    [Reply]

    Gabriel Machuret Reply:

    No… but having that links in the first stage, will inspire spammers to send backlinks to your site… so they will backlink for you … and once they have done their job, you can remove the comments and remove any outgoing link from your site.

    [Reply]

  2. 1 / 2 / 2011 3:47 pm

    Oh, you mean like links saying “go to this website, it’s a dofollow” and so on? Just trying to figure out what types of backlinks you’re talking about. =)

    Ps: you should get a reply function or something, it would look cleaner and it would be easier to know who you responds to etc. =)

    [Reply]

  3. 1 / 13 / 2011 8:23 am

    Nice info, and cool social bookmarking buttons!! is it done with code or plugins?

    [Reply]

    Gabriel Machuret Reply:

    Plugin mate. ;)

    [Reply]

  4. 1 / 20 / 2011 7:57 pm

    Hi Gab

    I am going to test your theory out on my site.

    So you can use it as a test case if you like.

    A bit of info on the site: it used to be a Joomla site but was hit by hackers, I have just put it back up using WordPress and will add content soon then we will leave it to the spammers for 3 months and come back delete the trash and go from there.
    Shane Mi9les´s last blog ..Hello world!My ComLuv Profile

    [Reply]

  5. 1 / 22 / 2011 8:19 pm

    “Spammers are not just 15 year old boys… or Ugly nigerians working in a “internet cafe”… ”

    That made me laugh. ^^

    Great article. as always

    [Reply]

    Gabriel Machuret Reply:

    lol ;) Well… :D

    [Reply]

  6. 1 / 26 / 2011 6:10 pm

    Even though it can in one way help your site, but the comments may not look good in your posts when you start getting the traffic. The back linking method that you have mentioned is called link wheeling, and now google have updated its algorithm to detect the common ones. So being a part of a link wheel, your site can take a hit from google.

    [Reply]

    Gabriel Machuret Reply:

    Link Wheel? I’m afraid you are wrong Zack… this has nothing to do with Link Wheel… and if you think that Google “hits” any site, that does a link wheel.. well… funny ;)

    [Reply]

  7. 2 / 5 / 2011 2:30 am

    Hi Gab,

    While I love reading your stuff, I’m not convinced you are correct on this one.

    Most of the time, spammers of the sort you are talking about are just using sites like what you are talking about as bulk, low value links. Most of them aren’t created by humans, they are created by “bots”, using software like XRUMER out of Russia, and similar stuff like that.

    Their goal is to create as many links as possible. If some of the links are no or virtually no value, they don’t care, as long as some reasonable ones stick to build up their ranking bit by bit.

    I very much doubt what they are doing is sophisticated enough to include building further links back to your spammed site in order to boost it’s value.

    To put it another way – yes, they are trying to build a sort of pyramid or farm of links, going from spammed wordpress sites, to a web2.0 site like hubpages or squiddo, and then to their money site. You are correct about that. However your spammed wordpress site is almost certainly going to be part of the massive “base level” of the pyramid, where everything starts from, not a key level that has other links being built to it!

    Reason – they ultimately don’t control your site, so why risk relying on it?
    Brand Police´s last blog ..Google Places Local Search Changes – How SEO Just Got HarderMy ComLuv Profile

    [Reply]

    Gabriel Machuret Reply:

    Matt… spam comments are run by software, but based on HUMAN strategy.
    Spammers indeed bookmark their own spam comments… mainly because spam comments tend not to be indexed… therefor that bookmarks help the main domain.

    this is obviously not for “real” sites.. but for domain names where you are planning to build in the future.

    Obviously… this is not for “normal people” … but from an experimentation level… it’s a valid theory.

    [Reply]

  8. 4 / 25 / 2011 10:40 am

    Interesting.. You may be right if it is just a domain name that you want to sell or develop in the future.

    What do you think about making advertising directed at these spammers? and promoting your site as a spam fest hehe Is there a submission program to get yourself on all the dofollow lists?

    [Reply]

  9. Andrew Walker

    6 / 6 / 2011 12:08 am

    Plugin for social bookmarking buttons…Cool! I gotta try your theory out.

    [Reply]

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